What Can You Blog About For Network Marketing?

May 1, 2009 by Sandrine
Filed under Tools

Blogging is the new trend and if you don’t have a blog yet, you are missing out. More than ever, network marketing is about relationship marketing. Blogging gives you the best opportunity to build those relationships with people all over the world.

As we discussed in How Can You Use Blogging For Network Marketing, you need a topic that’s valuable and relevant to your audience. Blogging is about providing information that readers consider worth their time and attention. Unless you can hold their interest, they will not stick around.

So, what can you blog about for network marketing? First identify who you want to attract. The best place to start is with your network marketing vision. Certainly you want to build a large organization, but what sets you apart?

What will be the values of that organization? Who are the people most likely to succeed when doing business with you? Look at what you are doing now and who you work best with. Do you want to attract people in your current profession?

What about the particular reason you joined? Did you have a traumatic situation that caused you to open a Network Marketing business? If so there might be others out there who can relate to you and share their experiences with you. Your background, your passions, your hobbies are best place to look for a target audience.

Once you have determined your target audience and what link you to them, it will be easy to find the topic you can share with them. For example, if you are an insurance sales agent, you can talk about the challenges of the profession to attract other sales agent. Or you can talk about insurance needs for couples to attract stay at home parents.

Before you start blogging, be clear on how you will tie your audience needs to your Network marketing opportunity. For example, stay at home parents might need an extra income to afford those insurance needs you have helped them identify. Or maybe building residual income can be a great complement to the limitations of some insurance policies.

Your goal is to build a relationship with your audience to the point where they will trust you and do or refer business to you. To be relevant your topic must be timely. To be valuable, it must address a specific need. To be profitable, it needs to tie into your business. Planning might take some time, but in the long run, it will save you more time.

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