How Much Are You Worth to Your Customers?

April 28, 2009 by Sandrine
Filed under attraction marketing

How much are you worth to your customers? If you are struggling to build a business, then you are not worth very much to your customers, at least not yet. Fortunately, this is not a permanent state; you can increase your value at anytime, starting right now.

First of all, how do you know what you are worth to your customers? By how much they are willing to compensate you for the service you provide. Yes money in the bank tells you. But focusing on money in the bank is unproductive.

How much you are compensated is the effect, the cause lays in those actions you take to become more valuable to your customers so that they will want to do business with you. What can you do to improve the result you are having?

How Much Are You Worth to Your Customers?

Bob Burg and John David Mann in The Go-Giver defines the Law of Compensation as follows: “Your income is determined by how many people you serve and how well you serve them.”

Earl Nightingale in Lead the Field says “The amount of money we receive will always be in direct ratio to the demand for what we do, our ability to do it, and the difficulty of replacing you.”

If you want to be worth more to your customers you are on the right track if your focus in on serving their needs. But that’s not enough; you must serve a need that is on their priority to meet and you must do that better than most people.

“How can you become the best at what you are doing” is the question you must constantly be asking yourself. Your aim is to become indispensable to your customers because of your excellence and expertise in serving their specific needs.

You will know that you are worth more to your customers when the money in the bank increases. But before that happens, you must earn that right by meeting an urgent need better than most people.

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