How do You Become Great at Attraction Marketing?

April 21, 2009 by Sandrine
Filed under attraction marketing

In our previous post, What is Attraction Marketing Anyway? We defined attraction marketing as presenting yourself to potential buyers in ways that makes them feel attracted to you.

But how do you do that? How do you become great at attraction marketing? This question cannot be answered quickly and it takes a lot of experience through trial and error to finally master what works for you and your particular market.

However, with the proper guidance, you can accelerate your learning curve. Here is a quick overview of some simple steps you can take you become great at attraction marketing.

Change you mindset: Most marketers are in the hunting business. They go out chasing people who do exactly what hunted animals do; run away. To be effective at marketing attractively, you need to be in the fishing business.
Select the right location: It does not matter how much of an expert you are, if you are fishing in a lake where there is no fish, you ain’t catching any. You need to know where the people you want to attract are. For example, if you know that the top executives you are targeting hang out every Friday night in a certain bar, that’s where you out to go Friday night.
Use the right bait: Know thy fish and what they eat. Just because you like cheese cake as much as I doesn’t meant your market will like it. You must learn about them in offer to know what to offer them. People are always attracted to what they want.
Be committed, patient and consistent: fishing is about letting the fish come to you when it’s hungry. Your job is to be there and ready when that happens. With commitment, patience and consistency, you will get lucky.

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