Do You Believe The Shortest Road to a Goal is a Straight Line?

Do you believe the shortest road to a goal is a straight line? If you do, did you know that on its way to the moon, the Apollo is off course 97% of the time? And yet it gets there. “Why? Because of continuous course correction,” Says Jeff Olson, author of the Slight Edge.

And as he continues, that means for you and I, to match the degree of accuracy of the Apollo is to be on course only 10 days of the entire year. I don’t know about you but it drives me crazy. You see, I like to know, feel in control, and be on track, all the time.

Yes I love having control over my life, and all entrepreneurs do. The one common characteristic to all entrepreneurs is a great need for control. That’s because we know that we have to create our own life, our own destiny and that if it’s going to be, it’s up to us.

Do You Believe The Shortest Road to a Goal is a Straight Line?

So we craft a vision, devise a strategy to turn it into goals, and come up with tactical plans to implement the strategy. Then we get off track. We get back on track and try a bit harder, just to fall off track again. Finally we seek advice and learn that we will be off track less than one day per month.

Yes sometimes, I feel like screaming. So I have learned to live with it; I get off track faster than it takes me to write this post. But in the process I have also learned something more valuable; the frustration I get for being off track is a powerful force to get me back on track and moving toward my goal.

No, the shortest road to your goal is not a straight line. But if you learn to correct your course, you will get there. Correcting your course is the slight edge that will take you where you are going. How do you do that?

You do every single day something towards your goal, no matter how you feel, no matter how off track you are. What you do is not as important as the fact that you do something. And if you really have no strength, then do this; express your lack of strength in a way that contributes to your goal.

No, I don’t always feel like writing, but then I write about how I don’t feel like writing and why. And when I do, I know I have engaged in course correction. I will back on track, just in time to get off again. And that is alright, because sooner than I expect, I will reach my goal. Just don’t ask me to draw the line.

For more tips on how to be a better marketer, go here.